For 31 consecutive years, BR Day celebrates Brazil in New York
On September 6th, 2015, during Labor Day weekend, it will take place in New York the 31st edition of Brazilian Day, one of the largest street festivals in the City’s official summer calendar
The event has a multicultural audience of Brazilians who live in different regions of the United States and admirers of the Brazilian culture who gather together to celebrate the Independence of Brazil with music, dance, food and the warmth of the Brazilian people.
This year, BR Day features a diversified group of top Brazilian performers who will bring to the City the best of Brazilian music.
The audience will enjoy Paula Fernandes, a country singer and songwriter who is reference in this segment, and the popular singer of romantic hits, Fábio Junior.
BR Day will also celebrate the 30th anniversary of Axé Music, a Bahian music genre that became nationally popular with its mix of rhythm. The internationally acclaimed percussion group Olodum and the singer Durval Lelys will conduct the tribute that will remember the greatest success of Axé with all the excitement of Bahia’s Carnival.
BR Day New York is produced by the entrepreneur João de Matos, the newspaper The Brasilians and Globo International.
The event was created in 1984 at 46th Street, also officially known as Little Brazil Street (46st Street), by João de Matos and a group of Brazilians who wanted o celebrate Brazil’s Independence Day and feel closer to their homeland.
As more and more people attended the event over the years, the festivities had to be expanded to 6th Avenue.
Today, BR Day New York is a complex event that takes place every Sunday before the Labor Day holiday, gathering annually more than 1.5 million people who crowd along 6th Avenue, from 43rd Street to Central Park, and Little Brazil. Many of those who attend the festivity come from neighboring states in hundreds of caravans. This incredible audience, waving their flags and wearing the green and yellow colors of Brazil, makes the party even more special.
Besides the concerts, which has already brought to New York many of the Brazilian top musicians, BR Day New York features an exciting celebration of the exuberant Brazilian culture through food booths from several regions of the country and display of unique Brazilian products.
All of these features contribute to make BR Day New York the largest Brazilian event outside Brazil and certainly one of the largest of it’s kind in the United States.
It is a unique opportunity for Brazilians to fellowship one another, as well as with their fellow Americans and other ethnic groups interested in discovering Brazilian culture in all its upbeat intensity.
